Award Winning Residential
Architects in Birmingham

The General Architecture Company Ltd. is a registered company no: 8018493 and carries Professional Indemnity Insurance as required by the ARB.

As professional architects born and raised in the West Midlands, Kevin and Matt both have a life-long knowledge of the region.

With 40+ years of experience and over 200 projects completed, our clients trust us with their concept and we deliver extensions and new homes that meet their individual needs, within budget, every time.

The General Architecture Company Project
Spacious Open Plan Kitchen Extension in Bournville Village

Proud to be rated at the highest level for client satisfaction by our clients within the Houzz community, for the past two years



The first stage is for us to undertake a full survey of the property. We fully measure the existing building to get a complete understanding of the property. We use the existing drawings as the basis for the design.


We offer a 3D service that creates a detailed model of your proposed project. This gives you a real understanding of the design and spaces that we are designing for you with images and a flythrough movie.


We will create a full set of detailed technical construction drawings for your project. We are regularly commended on the detail and quality of our drawings by contractors.


We start with the layout of the spaces and how they relate. Getting the layout right is the key to a successful project. We produce a number of options, and then work with you to clarify your likes and dislikes.


When the design is agreed, we put together the full package of information required for the submission to the Local Authority. We manage the full application responding to queries and negotiating as necessary on your behalf.


We submit the technical drawings on your behalf to provide the approval that confirms compliance with the latest Building Regulations.



Every project starts with a conversation



Photo of Kevin Fellows, Director of The General Architecture Company



We deliver an imaginative, engaging, friendly and professional approach to architecture, and provide a hands on service that can make your ideas a reality. We believe that great, sensitive and thoughtful architecture can have a positive impact on the way we live our lives.



We are passionate about maximising the potential of your home, office or community space and have a wealth of experience to draw on to turn your initial thoughts and ideas in to an exciting and achievable project.
Photo of Matt Parr, Director of The General Architecture Company


Danielle Baylis
18 October 2023
I would highly recommend The General Architecture Company. Kevin completed a great set of drawings for my 1st floor extension in Bournville, with a few options and ideas I hadn’t thought of myself. I now have a beautiful new spacious bedroom which blends well into the house and surrounding area. Kevin was always professional, prompt, clearly very knowledgeable with a huge amount of experience and took the stress away of what was a very daunting task. Thanks you!
Gareth Flavell
30 September 2023
I had the pleasure of working with The General Architecture Company for our project, and I must say they exceeded our expectations. From start to finish, they provided clear guidance on the Bournville design guide and ensured that our space was created within the constraints of Bournville houses. Throughout the entire process, Kevin was a pleasure to work with. He was always available to support us during discussions with the construction company, and his expertise and professionalism were clearly evident. The space created for us is absolutely amazing, and we couldn't be happier with the results. In fact, it's worth mentioning that they were one of the first, if not the first, to successfully implement a dormer that adheres to the new Bournville design guidelines. Overall, I highly recommend The General Architecture Company. Their knowledge, attention to detail, and commitment to client satisfaction make them a top choice for architectural services.
Gerry O'Halloran
14 September 2023
The Moseley Building Company have been building Matt and Kevin’s projects now for several years throughout the West Midlands in Moseley, Edgbaston and Harborne. Over this time, we have consistently found Matt and Kevin to produce highly detailed, technically accomplished drawings and specifications which help us to give accurate and competitive quotations. As builders we are always very happy when we receive a set of the General Architecture Company’s drawings for pricing. Their detailed survey enables us to accurately calculate the materials required, thus not giving inflated prices to the customer. As builders they give us confidence in the project and that everything will have been thought of. They are always available for a conversation if any un-anticipated issues occur which is priceless for us as builders. There are never any issues with Building Regulations. Matt and Kevin are ideal when you are looking after a quality job within budget. They are always highly praised by potential clients for creativity, attention to detail and service. When it comes to carrying out the build the drawings are fully dimensioned including detailed construction plans, section and elevations. The electrical & lighting drawings, services, drainage and demolitions drawings are always easy to understand and help us to complete the build to a high quality finish. There is also the option of a 3D animation of the project which enables you to see the final finished outcome, for those who find it difficult to visualise from technical drawings. We know that the drawings are an investment but the detail and information on the GAC’s technical drawings will save you money on your project. The drawings reduce the risk of the un-expected, make the scope of work absolutely clear and the outcome simpler to achieve. We would highly recommend Kevin and Matt, they will help you to create a beautifully designed and built project and they have great relationships with their clients.
Emmie Cooney
22 August 2023
Kevin has been amazing throughout from wonderful initial concepts to the finished plans and responding to technical queries he has kept us renovation newbies inspired and informed throughout. We are still blown away by how much light and space Kevin has managed to unlock from our modest 3 bed semi. We are well underway with our build now and cannot wait to see Kevin's designs come to life.
Chris Silk
14 August 2023
We found Kevin to be extremely helpful and knowledgeable when working through our requirements for our house renovation. He was patient with our questions and changes and offered helpful advice and suggestions to help shape the project. Importantly for us, he steered the planning process and worked to ensure questions were answered robustly for our conservation area. Kevin also recommended a number of builders and we approached them all and are happy with the selection. The building work is now underway and the builders are happy with the plans. Highly recommended!!!
Nicholas Harbord
9 August 2023
We used the GA Co. to come up with a scheme to make sense of our quirky Victorian terrace in Kinver. This involves a reconfiguration of upstairs spaces and a large side and rear downstairs extension. We mostly dealt with Kevin, who has been patient and listened to our needs throughout, he is a pleasure to deal with. Kevin came up with lots of different ideas and schemes so we could fully explore what we wanted and needed prior to submitting to planning. Kevin prepared and managed the planning process, providing quick responses when required (our property has the added complication of being in a conservation area). We would highly recommend the GA Co. and look forward to sharing updates as the build progresses and the finished article.
Benn Schofield
28 July 2023
We engaged the General Architecture Company to design the remodelling and extension of our house in a sensitive location in the centre of Bournville. From the initial meeting to discuss our plans, we were impressed by Matt and Kevin’s positive approach, taking on our ideas and brief and supplementing with their experience. It was also most useful that they itemised all expected fees from initial survey through to detailed design both to themselves and third parties, so that we could plan ahead. Following the initial survey, we were provided with three distinct options. Matt took the time to run through each of the options and the associated disadvantages and advantages of each, was always available to discuss our queries and did not pressure us into a decision. He was very accommodating of my many comments, queries and general ‘hands on’ approach. We opted to proceed with one of the options for submission for planning, for which Matt worked up drawings and an accompanying supporting heritage statement. Owing to our house being in a very sensitive location, there was a lot of discussion with the local planning authority. However, Matt managed this on our behalf, providing updates during the process. Following acceptance by the local planning authority, Matt developed detailed drawings for building control submission, which were accepted without comment. The detail shown on the drawings was excellent and made for the pricing and construction of the project being much more simple. Overall, we were very happy with the service provided by GAC, so much so that we have just booked for the survey for them to help with our planned loft conversion.
Kevin Ball
21 March 2023
We used the General Architecture Company for our recent kitchen remodel and ground floor extension in Edgbaston. From the moment we first met Kevin, we knew we'd made a great choice. He was positive about the project, listened to what we wanted and came up with some excellent ideas that we discussed, adjusted and eventually came up with a wonderful design! We loved how the company provided a clear breakdown of their costs right at the beginning, including planning and other fees, whether payable to them or not. There were literally no surprises and we were able to progress at our own pace without ever feeling rushed. Also, the quality and detail in their architectural drawings was excellent, leaving little uncertainty for the build, which allowed the builder to know exactly what to do and allowed us to check things were as we expected. Overall we've ended up with the perfect result and we couldn't be happier. Thanks to Kevin and the team for helping make our first project of this type such a success!
Sarah Beck
5 February 2023
Really happy to have Kevin at GAC design an amazing kitchen/living side return extension for my Moseley terrace. From the start I had confidence he knew what was possible for my home and made great suggestions. He also dealt with my (many) questions as the design developed. Planning permission is now through successfully which was very smooth, even though I’m in a conservation area, because Kevin was very clear about how to meet requirements. Very excited now to see it become reality!
Steve Moore
3 February 2023
We had been thinking about replacing an existing cramped extension on our terraced house in Bournville for some time. At our first consultation Kevin spent a good amount of time with us discussing our requirements and explaining how GAC would proceed with drawings, planning application and the fees. It was a good friendly and open discussion. He helped us to clarify our requirements and proposed some good ideas to maximize the light and feeling of space. There was good communication throughout the process and we are very pleased with the end result. Before we had a limited view of our garden. Now we have a lovely garden room which connects us to the outside and is our go to space for relaxing.