Birmingham's Leading Residential Architects
As professional architects born and raised in the West Midlands, Kevin and Matt both have a life-long knowledge of the region.
With 40+ years of experience and over 200 projects completed, our clients trust us with their concept and we deliver extensions and new homes that meet their individual needs, within budget, every time.
Latest Projects

A Beautiful Extension on a Grade 2 Listed House in Staffordshire
A dramatic kitchen living space extension to a Grade 2 Listed House We visited one of our projects on the outskirts of Stourbridge, West Midlands

Gorgeous Courtyard Extension with Timber Fin Glass Roof, Harborne
One of our recent projects in Harborne, Birmingham This is a sneak peek (final images to be undertaken! we promise…) of a beautiful large extension

Black Timber Courtyard Extension in Droitwich Spa
BLACK TIMBER COURTYARD EXTENSION IN DROITWICH SPA, WORCESTERSHIRE Check out our Gorgeous Black Timber Courtyard Extension to a Victorian Semi-detached House in Droitwich Spa. 5

Victorian Side Return Courtyard Extension
BARNT GREEN, WEST MIDLANDS “… immensely patient and creative, guiding us through multiple options until we found the right solution – one that we would

Spacious Open Plan Kitchen Extension
BOURNVILLE, WEST MIDLANDS “…so pleased with the way the light interacts interacts with the space…” Arts & Crafts Semi-detached house Full Conservation Area Planning Application Bournville Village

Contemporary Two Storey Rear Extension & Renovation
HARBORNE, WEST MIDLANDS “..we’re absolutely delighted with the results…” Edwardian Detached Property Exciting two storey rear extension across the whole width of the house Complete
CLIENTS ARE SAYING
Posted on G B2 November 2025 We’ve been working with The General Architecture Company in Bournville for our upcoming home renovation in Harborne, and Kevin has been brilliant. He’s really easy to talk to, always at the end of the phone, and quick to reply to emails. Nothing’s ever too much trouble, and he’s been great at guiding us through the whole process. He has listened to our requests and has translated those into realistic designs. We’ve felt totally supported and couldn’t recommend Kevin and The General Architecture Company enough. Thank you.Posted on Saavan Tah10 October 2025 My partner and I used the General Architecture Company back in 2023/24 and we are by no means exaggerating when we say that we could not be happier with the quality of the service provided by Kevin and the team. Many people will be unfamiliar with the process of selecting an architect and we were in this position when we embarked on a large-scale rebuild and renovation of our home; however, the level of professionalism and ease with which we were able to work Kevin was the deciding factor for selecting GAC. We requested quotes from several companies, and GAC were not the cheapest, but we decided to use them because we felt that we were getting good value for money and a personalised service which was important to us. Looking around our finished home, we can say with certainty that you really do get what you pay for! Kevin was always available and made the effort to visit us at our home to better understand our ambitions, and to provide insights and expertise into what we could realistically achieve. A range of proposals were presented and considered the changes that we wanted to make before agreeing on a final plan to submit to Birmingham City Council. The quality and accuracy of the drawings helped us to understand what the final layout of the house would be, and Kevin was always on hand to answer any questions. If you are considering hiring an architect and you want someone with expert knowledge, insights, who delivers high-quality results and value for money, then you should choose the General Architecture Company. You won’t regret it!Posted on Kerry C5 October 2025 We engaged with Matt to help us with a 2 storey side extension to our semi detached house in Bournville. We now have a wonderful finished product and we’re so happy with it. He really listened to what we wanted as we had a few key priorities for the build to achieve, whilst making sure it did not detract from the period house we started with. It was a challenging project, including dealing with all the requirements of a conservation area. But Matt came back to us with various ideas and talked through issues on a practical level, raising matters we would never have thought of. We had some delays due to various issues including approvals, design changes, materials sign offs etc. but Matt has helped us all the way through, helping us with practical matters such as planning and negotiations, to supporting us with other paperwork, other consultants and making recommendations for other specialists who could help us. He also helped us find the right builder and together they were a really great team. We would definitely recommend the team at GAC.Posted on David Hunter14 May 2025 We couldn’t be happier with the kitchen extension designed by Kevin. From our very first meeting, he completely got the sort of thing we were looking for — his understanding of our vision was spot on. He brought creative ideas to the table while making sure everything was practical and suited to our lifestyle. Something that really stood out was the quality of his drawings — the builders even commented on how clear and comprehensive everything was, which made the whole process run smoothly. Kevin was professional, approachable, and a real pleasure to work with from start to finish. Highly recommended!Posted on Natalie F16 February 2025 Kevin heped us turn our vision for our home into a reality. He modelled different options for our home which helped us decide on if we needed an extension or not. Once we decided our direction he gave us insight into how the space could flow and maximise light. Overall, Kevin was a great communicator and captured our ideas and requirements for the space in his designs and we are delighted with the end results!Posted on Robert Newman25 November 2024 We engaged The General Architecture Company Ltd having noticed a few striking developments led by them in Harborne / Edgbaston / Moseley and a friend of ours also used them a couple of years prior (and they were very satisfied too). Whilst we had a good idea as to what we wanted, Matt was able to add the bells and whistles which we simply could not have planned by ourselves - in particular a mixture of flat and gabled roofs to match the original Victorian roofline of our house. Matt was patient in working through the various iterations of the plans and coming up with a final design which had that wow factor, whilst being practical and fulfilling our brief of a light-filled family-friendly space. The plans went through local planning with ease, despite complex right of light concerns with our neighbour (who was redeveloping at the same time). Similarly, Matt worked well with the structural engineer to ensure the mixed rooflines supported each other without compromising the aesthetics (ie using pillars in a large open plan space). Our builder had no issues following the designs and the fly-through video allowed us to plan the interior fit out much earlier in the process (giving you that much needed positivity when the mud / build is at its worst). Matt was responsive throughout. Available when we had the odd query and simply took the often stressful planning element off our shoulders. We would definitely recommend them.Posted on Aimee Johnson24 October 2024 We used General Architecture Company for our recent extension in the historic part of Bournville. We chose them as we wanted a local architect who knew the intricacies of the BVT design guide given the location of our home. From the moment Matt first visited he saw our dream, whilst also managing our expectations with what was feasible with the space we had, offering us several different design options. Matt has been an incredible asset, taking on some sticking points we've had with the council, the village trust and our builders on our behalf and making it work with minimal additional stress on us. We couldn't be more thrilled with the extension now it's built, all the spaces work together and flow with the existing house. From both inside and outside it's hard to believe it wasn't originally built this way. Highly recommend the GAC!Posted on Andrew Wood17 September 2024 Living in the Conservation Area of Kinver, the design of our extension and garage was always going to be something that would test. From the first meeting, taking the brief, producing various iterations of drawings, through the convoluted Planning Application and Listed Building Consent, the closing out of Reserved Matters and the production of the construction drawings, The General Architecture Company stood by our side and simply delivered what they said they would, on the agreed dates. A pleasure to work with, the designed end result is way beyond our expectations and we now have a home that we are proud of.Posted on Andrew jones23 April 2024 As a building company, we have completed many projects designed by the General Architecture Company over the years. We love working from Matt and Kevin's drawings- having a detailed and accurate set of drawings makes life so much easier for us and the clients, both during the quoting process, and in the actual construction. They are so careful to make sure that everything works and is actually buildable, and they are always on hand to resolve or advise on anything that comes up during the build. This really saves a lot of time and greatly reduces the risk of additional costs for us and the clients. We look at many, many drawings from architects, and these guys are definitely up there with the best!Posted on Danielle Baylis18 October 2023 I would highly recommend The General Architecture Company. Kevin completed a great set of drawings for my 1st floor extension in Bournville, with a few options and ideas I hadn’t thought of myself. I now have a beautiful new spacious bedroom which blends well into the house and surrounding area. Kevin was always professional, prompt, clearly very knowledgeable with a huge amount of experience and took the stress away of what was a very daunting task. Thanks you!

KEVIN FELLOWS
Director
We deliver an imaginative, engaging, friendly and professional approach to architecture, and provide a hands on service that can make your ideas a reality. We believe that great, sensitive and thoughtful architecture can have a positive impact on the way we live our lives.
MATTHEW PARR
Director

SERVICE PACKAGE
The first stage is for us to undertake a full survey of the property. We fully measure the existing building to get a complete understanding of the property. We use the existing drawings as the basis for the design.
LEARN MOREWe offer a 3D service that creates a detailed model of your proposed project. This gives you a real understanding of the design and spaces that we are designing for you with images and a flythrough movie.
LEARN MOREWe will create a full set of detailed technical construction drawings for your project. We are regularly commended on the detail and quality of our drawings by contractors.
LEARN MOREWe start with the layout of the spaces and how they relate. Getting the layout right is the key to a successful project. We produce a number of options, and then work with you to clarify your likes and dislikes.
LEARN MOREWhen the design is agreed, we put together the full package of information required for the submission to the Local Authority. We manage the full application responding to queries and negotiating as necessary on your behalf.
LEARN MOREWe submit the technical drawings on your behalf to provide the approval that confirms compliance with the latest Building Regulations.
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